New Research Defines the Diversity of Mobile Payment Transactions and Forecasts U.S. Volumes
Mercator Advisory Group establishes an e-commerce taxonomy and a forecast for m-commerce payments in the United States
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New Research Defines the Diversity of Mobile Payment Transactions and Forecasts U.S. Volumes
Mercator Advisory Group establishes an e-commerce taxonomy and a forecast for m-commerce payments in the United States
Published on: September 30, 2014
Author: Tim Sloane
Alternate Point of Contact: Amy Dunckelmann
A research note from Mercator Advisory Group, A Mobile Payments Taxonomy and Forecast, 2014–2025, identifies a taxonomy that accounts for the diversity of mobile payment transactions made in the market today and provides a forecast for each segment, including browser- and app-based payments, as well as transactions performed at the point of sale, or POS, associated with closed-loop and network-branded transactions.
The total dollar volume on mobile devices continues to grow rapidly while dollar volume based on network-branded solutions, such as Softcard, Google Wallet, and Apple Pay, trails existing card-on-file based solutions that include mobile browser and app-based solutions.
“Merchant-based payment solutions will retain their leadership in dollar volume through 2025 while network-branded solutions just begin to gain share,” said Tim Sloane, VP, Payments Innovation, and author of report.
This report is 12 pages long and contains 5 exhibits.
Companies mentioned in this report include: American Express, Apple, Dunkin’ Donuts, Google, Gyft, MasterCard, Softcard, Starbucks, and Visa.
Members of Mercator Advisory Group’s Emerging Technologies Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.
Highlights of the report include: