A Mobile Payments Taxonomy and Forecast, 2014–2025


New Research Defines the Diversity of Mobile Payment Transactions and Forecasts U.S. Volumes

Mercator Advisory Group establishes an e-commerce taxonomy and a forecast for m-commerce payments in the United States

Author: Tim Sloane
Published on: September 30, 2014


A research note from Mercator Advisory Group, A Mobile Payments Taxonomy and Forecast, 2014–2025, identifies a taxonomy that accounts for the diversity of mobile payment transactions made in the market today and provides a forecast for each segment, including browser- and app-based payments, as well as transactions performed at the point of sale, or POS, associated with closed-loop and network-branded transactions.

The total dollar volume on mobile devices continues to grow rapidly while dollar volume based on network-branded solutions, such as Softcard, Google Wallet, and Apple Pay, trails existing card-on-file based solutions that include mobile browser and app-based solutions.

“Merchant-based payment solutions will retain their leadership in dollar volume through 2025 while network-branded solutions just begin to gain share,” said Tim Sloane, VP, Payments Innovation, and author of report.

This report is 12 pages long and contains 5 exhibits.

Companies mentioned in this report include: American Express, Apple, Dunkin’ Donuts, Google, Gyft, MasterCard, Softcard, Starbucks, and Visa.

Members of Mercator Advisory Group’s Emerging Technologies Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access, and other membership benefits.



Highlights of the report include:

  • A taxonomy and definition for mobile payments that includes m-browser, m-app, and m-card based mobile solutions that together comprise the entire m-commerce market 
  • An overview of the many aspects of a mobile implementation that differentiates implementations based on how they interact with the POS, how the app controls access to credentials, how data communications are managed, how the apps implement resilience to errors, and how credentials are protected 
  • A detailed description of the process associated with Apple Pay that connects the issuer, the network, Apple, the iPhone, and the merchant 
  • A forecast for the U.S. to 2025 that includes e-commerce, e-commerce on the PC, m-browser, m-app, and m-card, as well m-commerce as a percentage of both all commerce and all e-commerce



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