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Author: Mercator Research Team Published on: November 7, 2017
The Canadian market has room for growth, new segments
Mercator Advisory Group announces new 2017 benchmark for Canadian open-loop prepaid card.
This taxonomy formed the basis of the survey that we sent to issuers and program managers. Three categories define the market more broadly than in the U.S. benchmark, both because the Canadian market is different and smaller than the U.S. market and to facilitate confidential reporting. Since this is just the second year of benchmarking the Canadian market, the taxonomy may evolve as new categories become active and new information is made available from one year to the next.
“As in the United States, the future of Canadian prepaid depends on providers finding places where their cards can displace cash and checks, and where prepaid cards can become a means for distributing value that is more efficient than other forms of payment. In many instances prepaid cards offer advantages over other payment types for distributing value, such as providing instantly issued cards that are immediately usable by the recipient, limiting funding costs, and reducing risks of fraud,” commented C. Sue Brown, Director, Prepaid Advisory Service.This research note contains 15 pages and 10 exhibits.
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