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Author: Sarah Grotta Published on: September 11, 2020
The Debit Card Abruptly Finds Itself at the Top of the Wallet
Mercator Advisory Group’s latest report suggests strategies debit card issuers may consider to retain this preferred card status with their cardholders.
In the continuing cycle of firsts and “unprecedented” events experienced during the global pandemic and the associated economic recession of 2020, the U.S. card market is currently experiencing a first of its own. Mastercard and Visa debit card transactions and dollar volumes are greater than those conducted on credit cards as explored in a new report, Debit Card Abruptly Finds Itself Top of Wallet. As consumers stare down potentially months of necessary household spending restrictions, they are relying on their debit cards much more, putting issuers in a new operating environment.
“We anticipate that changes in consumers’ payment habits, largely driven by the COVID-19 pandemic, are likely to continue long term, if not become permanent routines. While the credit card market is being challenged, debit cards are now at an advantage and debit issuers will want to take steps to insure they retain this position,” comments Sarah Grotta, Director, Debit and Alternative Products Advisory Service at Mercator Advisory Group and author of the report.
This report has 16 pages and 9 exhibits.
Companies mentioned in this report include: American Express, Discover, Mastercard, Visa.
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Highlights of the report include: