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Mercator Advisory Group’s most recent report examines frictionless transactions and consumers’ general aptitude for technology.
Published on: July 21, 2022 Author: Nicholas Bisconti Alternate Point of Contact: Amy Dunckelmann
Neobanks, also referred to as challenger banks, have experienced steady growth in popularity for the past few years. The outlook for 2022 seems promising for the global fintech market, as the value for this sector is expected to hit a multibillion-dollar mark with a compound annual growth rate in double digits. The primary reason for this growth has been associated with certain banking consumers’ need for speed, efficiency, and a better user experience from their financial institutions as they leverage the latest emerging technology. How are frictionless transactions evolving?
Mercator Advisory Group’s most recent report, 2022 North American PaymentsInsights: Frictionless Transactions – Neobank vs. Conventional Banking, examines frictionless transactions and consumers’ general aptitude for technology as we try to understand if there is indeed a technological link between those consumers who bank with neobanks and those who do not. We will take a closer look at the technological aptitude of all surveyed consumers and their preferences for the use of financial services products, technology-influenced bill payment methods, digital wallets, and peer-to-peer (P2P) payment services, among other topics.
Mercator survey data will highlight nuances about neobank customers that differ slightly from legacy banking consumers. For example, we observe from our data that neobank customers’ use of emerging technology seems to go beyond just owning the latest tech gadget; instead, there is a greater willingness to leverage tech to its fullest potential when consumers bank, make the newest purchase, or exercise payment options.
Primary research obtained from an online panel of 3,000 U.S. adult households reflective of U.S. Census-based consumer demographics provides a baseline for our fact-based insights. Mercator analysis provides insight into the latest payment technologies offered to consumers, identifies essential shifts in consumer payment preferences, and reveals consumer use and interest in emerging payment products and services.
This report in slide form is 57 pages long.
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