U.S. merchants willing to invest in digital solutions that drive consumer engagement will be rewarded in 2020.
The saying that Wall Street financial markets climb a wall of worry applies to the U.S. retail sector as well. Entering 2020, merchants are concerned about rising consumer debt, tariff wars, and thoughts of recession. While some of these worries may be overstated, 2019 has seen the reality of thousands of store closings and a steady stream of retail bankruptcies. But 2020 holds promise for merchants to withstand these turbulent times by finding ways to grow sales across a variety of consumer shopping channels. This Mercator 2020 Outlook provides insights on where merchants and their payment providers can capitalize.