2017 Annual U.S. Debit Data Review


Digital payment options, consumer concern about fraud, debit network actions, and credit availability are shaking up the debit card market.

Mercator Advisory Group releases new research analyzing U.S. debit market card and transaction trends and projecting transaction volumes.

Author: Sarah Grotta
Published on: June 23, 2017

Market forces are at play influencing debit transaction growth in the United States. Mercator Advisory Group’s latest report, 2017 Annual U.S. Debit Data Review, looks at the data and how these influences are impacting all of the participants in the processing and settlement of a debit transaction.

“Some very abrupt changes in consumers’ use of debit have upended the debit card market’s typically reliable growth trajectory. Several factors are at play, some of which are favoring credit, including the availability of credit and the continued growth of online purchases, which has traditionally favored credit cards. This report tracks the events of the last several quarters and market conditions that influence the trends we are seeing in debit volume and what is likely to be most influential in the future,” commented Sarah Grotta, Director, Debit Advisory Service at Mercator Advisory Group, the author of the report.

This report is 22 pages long and has 14 exhibits.

Companies mentioned in this report include: Accel, AFFN, Kroger, Mastercard, NYCE, Pulse, Shazam, STAR, Visa and Walmart.

Highlights of the report include:

  • Changes in debit card ownership in the U.S.
  • Shifts in the demographics of a typical debit card owner
  • Trends in dual-message and single-message debit network transactions and dollar volumes
  • Comparison of quarter-over-quarter growth rates for debit card transactions vs credit card transactions
  • Analysis of how mobile, EMV, PIN-less debit and the easy availability of credit have affected these trends
  • Discussion of the most likely direction for debit in the near term


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