15th Annual U.S. Open-Loop Prepaid Cards Market Forecasts, 2017–2021


Open-loop prepaid card loads resumed growth in 2017.

New research from Mercator Advisory Group forecasts which segments of the prepaid market will likely grow and which decline through 2021.

Published on: September 19, 2018
Author: C. Sue Brown
Alternate Point of Contact: Amy Dunckelmann

In a new research report titled 15th Annual U.S. Open-Loop Prepaid Cards Market Forecasts, 2018–2021, Mercator Advisory Group provides an analysis of the growth and developments of the prepaid cards industry through 2021. The report examines loads, growth potential, and market dynamics in the United States across all open-loop prepaid segments.

This report reviews and forecasts load dollar volume for open-loop segments. This forecast highlights the segments approaching market saturation as well as those that will continue to experience double-digit annual growth. As the report’s author points out, the economy, politics, and consumer behavior will all influence which segments grow and which decline.

“Prepaid providers should be evaluating their businesses and looking for ways to move as many costs as possible to variable,” C. Sue Brown, director of Mercator Advisory Group’s Prepaid Advisory Service, and author of the report, comments. “Opportunities in the prepaid market shift with economic and regulatory changes causing segments to shift in volume from year to year. Because of these shifts, successful program managers will seek to achieve a variable cost structure to take advantage of the ups and the downs. They should also explore new technologies such as the Internet of Things, and new use cases such as corporate disbursements, small business GPR cards, or insurance and health care claims which may provide growth markets in the years to come.”

This research report is 30 pages long.

Companies mentioned in this report include: Allstate, American Express, Devenir, Discover, Enservio, Farmers Insurance, Green Dot, H&R Block, InsurCard, Liberty Mutual, Mastercard, Nationwide, Netspend, PayPal, Safe Auto, State Farm, TSYS, Venmo, Visa, Walmart, and Wirecard.

Highlights of the report include:

  • Growth returned to the Money/Financial Services segment after a slow down in 2016.
  • Health Savings Accounts (HSAs) are up consecutive years with double-digit growth
  • The payroll segment is forecasted to have an 8% cumulative annual growth rate (CAGR) through 2021.
  • The Unemployment and TANF segments declined nearly double digits: -9% and-11% CAGRs, respectively.



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