Primary Data Services

Mercator Advisory Group’s Primary Data Services programs offer a library of valuable resources that combine relevant payments data with experiential survey analysis focused on today’s most critical and strategic issues.

The Primary Data Services programs include:

Our Primary Data Services programs leverage customized surveys that are topical in nature, with a concentration on the most pertinent payments issues. Mercator is able to strongly recognize topics of current interest to the payments industries due to our in-depth coverage of these industries and the level of input we receive from our valued clients.

Access to our various Survey Series libraries are offered as a subscription-based membership, separate of Mercator’s Advisory Services because it is composed of large sample surveys, a compilation of primary data (Cross Tabs), analysis (summaries of the data sets) and companion power points. This collection of cost-effective primary data and analysis can be leveraged to validate research initiatives and business strategies, refine operations and fulfill objectives.

North American PaymentsInsights

Buyer PaymentsInsights

Small Business PaymentsInsights

Fraud Experience Insights

North American PaymentsInsights

Mercator Advisory Group draws upon our broad industry expertise, clients and extensive research capabilities to develop highly topical and relevant questions that impact payments and channel delivery business strategy. It is Mercator Advisory Group’s experience base to answer strategic issues, its consistency of tracking year-over-year trends, and the flexibility working with our members to have public and/or private questions addressed, that differentiate this offering from other survey-based products.

Further, this catalog of primary survey results is offered an exceptional value due to Mercator’s business model that permits access to the full catalog of previous years’ surveys for all users throughout the year of service. Mercator has designed this program to be a continuous series of surveys that are fielded to monitor the shifts in behavior.

Full year subscription to the North American PaymentsInsights Survey Series reports:

Provides critical insights into the latest payment technologies and channel trends.

Identifies key shifts and year-over-year trends in consumer payment preferences.

Evaluates consumer use/interest in traditional and emerging banking products/services

Pinpoint when and why consumers choose their payment method and banking preferences.

Highlight interest and use of new payment types, banking concepts and tools.

Incorporates country-level analyses where appropriate

Robust surveys provide a projectable sample of consumer data, even among sub-segments.

Includes:

TWO SURVEYS FIELDED SEMI-ANNUALLY; Spring - Payments and Fall - Emerging Payments and Technology

EIGHT “Insight Summary Reports” with FACT-BASED ANALYSIS AND CRITICAL INSIGHTS by TOPIC AREA

ACCESS TO THE CURREENT YEAR’S INSIGHT SUMMARY REPORTS AND CROSS-TABULATION SURVEY DATA RESULTS (dataset)

FULL ACCESS TO THE BACK LIBRARY OF INSIGHT SUMMARY REPORTS AND CROSS-TABULATION SURVEY DATA RESULTS

ONE EXECUTIVE SUMMARY WEBINAR FOR INTERNAL AUDIENCE

Based on:

Online panel of 3,000 U.S. adult households reflective of U.S. Census consumer demographics.

Surveyed twice a year- once in May/June and once in October using national research panel.

Provides statistically significant customer data, even among sub-segments.

North American PaymentsInsights Advisory Service Page

Buyer PaymentsInsights

The Buyer PaymentsInsights Survey Series explores the experiences of U.S. adult consumers as they shop in-store, online, and via mixed channels. The series is designed to define and highlight consumer expectations for experiences with leading merchants.

The catalog of primary survey results is offered an exceptional value due to Mercator’s business model that permits access to the full catalog of previous years’ surveys for all users throughout the year of service. Mercator has designed this program to be a continuous series of surveys that are fielded to monitor the shifts in behavior.

Participants in this project will receive the benefit of:

ANNUAL SPRING SURVEY

THREE “Insights Reports” with FACT-BASED ANALYSIS AND CRITICAL INSIGHTS by TOPIC AREA

ACCESS TO HUNDREDS OF POWERPOINT ANALYSIS SLIDES

FULL ACCESS TO CROSS-TABULATION SURVEY DATA RESULTS

SUPPORT OF AD HOC DATA QUERIES AND ABILITY TO RECUT DATA

Major Content Areas Include:

SHOPPING

What are the best in breed shopping experiences?

What affects shopping behavior and preferences?

SHOPPING INTERFACES USED AND PREFERRED

What methods do consumers prefer for shopping?

What affects the participation in loyalty programs?

Which apps and websites are most engaging, and why?

PAYMENT EXPERIENCES AND PREFERENCES

What preferences do consumers have when it comes to POS, online, or in-app purchases? What effects are there at the POS or with EMV user experience?

Based on:

3,000 U.S. adults representing all U.S. online consumer households, of 18 years of age or older.

Explores the experiences of U.S. adult consumers as they shop in-store, online, and via mixed channels to define and highlight consumer expectations for experiences with leading merchants.

Buyer PaymentsInsights Advisory Service Page

Small Business PaymentsInsights

U.S. small businesses are often heralded as the engines of job creation and entrepreneurial activity. Yet small businesses are frequently the orphan business line in many financial institutions and payment providers, underappreciated and poorly served. Mercator Advisory Group’s Small Business PaymentsInsights Survey provides data and expert analysis on the small business payments and banking market in the United States through a series of three annual Insight Summary Reports based on a national survey conducted annually among business owners, leaders, and decision makers at U.S. small businesses whose revenues are between $500,000 and $10 million per year.

Major Content Areas Include:

PAYMENT ACCEPTANCE

What services are used today and where do future interests lie?

What are the main buying criteria? How do mobile payments fit in the picture?

To what extent are omni commerce capabilities relevant to these firms?

B2B PAYMENTS AND BUSINESS CREDIT CARDS

Are new payment types dislodging traditional check-based services?

How persistent is the use of personal payment products and accounts?

What features of business credit cards are valued most highly?

DEPOSITORY AND LOAN SERVICES

What is the overlap with payment services?

Are alternative lenders making any headway?

Which segments are using remote delivery channels?

BUSINESS OUTLOOK AND DEMOGRAPHICS

Where is today’s business sentiment?

How does this vary by product user segment?

Deliverables Include:

ANNUAL SUMMER SURVEY

THREE “Insights Reports” with FACT-BASED ANALYSIS AND CRITICAL INSIGHTS by TOPIC AREA

TARGET RESPONDENT INCLUDE Owners, CEOs, or Managers responsible for selecting PAYMENTS and/or BANKING PROVIDERS.

ACCESS TO HUNDREDS OF POWERPOINT ANALYSIS SLIDES

FULL ACCESS TO CROSS-TABULATION SURVEY DATA RESULTS

SUPPORT OF AD HOC DATA QUERIES AND ABILITY TO RECUT DATA

Small Business PaymentsInsights Advisory Service Page

Fraud Experience Insights

The Fraud Experience survey is the newest survey instrument developed by Mercator’s Primary Data Practice, which will be fielded annually with a panel of 3,000 U.S-based consumers.

The survey covers card, banking, and P2P payment fraud, fraud prevention, fraud resolution, identity theft, data privacy, and other issues.

The survey design provides insight into consumer experience with payment fraud and prevalent fraud-related behaviors and attitudes as they differ across various demographic groups.

Payments industry stakeholders will get a comprehensive view of payment fraud trends among consumers, enhancing their understanding of creating the best solutions that serve consumer needs.

Full year subscription to the Fraud Experience Insights Survey Series reports include:

ANNUAL FALL SURVEY

THREE “Insights Reports” with FACT-BASED ANALYSIS AND CRITICAL INSIGHTS by TOPIC AREA

ACCESS TO POWERPOINT ANALYSIS SLIDES

FULL ACCESS TO CROSS-TABULATION SURVEY DATA RESULTS

SUPPORT OF AD HOC DATA QUERIES AND ABILITY TO RECUT DATA

Major Content Areas Include:

BANKING ACTIVITIES AND PAYMENT METHODS

Online banking access and payment transactions, types of payment methods used and preferred

CONSUMER PERSPECTIVE ON PAYMENT FRAUD

Online shopping, Sharing Payment information

AWARENESS OF PAYMENT FRAUD

Methods of fraud incident identification

DISPUTE AND RESOLUTION OF PAYMENT FRAUD

Fraud resolution process, Financial loss recovery

FRAUD PREVENTION

Use of alerts to notify consumer of suspicious activities, banking app authentication steps, fraud prevention tactics