Peter Reville Joins Mercator Advisory Group

Mercator Advisory Group adds industry veteran as Director of Primary Research Services.

Mercator Advisory Group, the leading independent research and advisory services firm exclusively focused on the payments industry announces the appointment of Peter Reville as Director of Primary Research Services.

“I am very happy to announce the addition of Peter Reville to our team. Pete’s deep subject matter expertise and rich data background will be a tremendous asset to our clients. He brings strong data presentation skills and will be taking the helm of our Primary Research products, which include: CustomerMonitor Survey Series (CMSS); Small Business Survey Series, and our Customer-Merchant Experience research data sets and analytic reports. In addition, Pete will be leading Primary Research based project engagements. We are thrilled to have him join our team,” said Robert Misasi, President and CEO of Mercator Advisory Group.

Pete was most recently Vice President, Global Insights & Analytics at Mastercard. In this capacity he worked on many strategic international initiatives integral to the growth of the business. Using various quantitative and qualitative techniques, he explored areas such as the importance of the brand in card selection, the development of mobile payments, shopper dynamics, as well as in-depth understanding of small, medium, and large merchants and how they use payments. Further, he worked with the Global Insights team to publish thought leadership on several issues relevant to the payment space. Pete also implemented tools integrating secondary data and data analytics into primary research to enhance the breadth and depth of the subject matter in question.

Prior to joining Mastercard, Pete honed his research skills at the Willard & Shullman Group and Research International. Typical clients included financial services, manufacturing, publishing, and CPG companies. He helped his clients by designing and implementing research projects that drove critical business decision making and business guidance. He was also a regular speaker and workshop instructor at numerous industry conferences. Pete holds a BS in Marketing from Lehigh University and a certificate in Essentials of Management from the Wharton School.

For more information and media inquiries, please call Mercator Advisory Group’s main line: 1-781-419-1700; send email to

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About Mercator Advisory Group:
Mercator Advisory Group is the leading, independent research and advisory services firm exclusively focused on the payments and banking industries. We deliver pragmatic and timely research and advice designed to help our clients uncover the most lucrative opportunities to maximize revenue growth and contain costs. Our clients range from the world’s largest payment issuers, acquirers, processors, merchants and associations to leading technology providers and investors. Mercator Advisory Group is also the publisher of the online payments and banking news and information portal