We Accept Contactless…Just Not Yours

Consumer awareness of contactless cards is low and mobile wallets don’t fare much better. A few months ago I moderated a series of focus groups where I asked the participants how many had a contactless card. Now I didn’t expect everyone to have one, nor did I expect everyone who had one to know that they did. However, to my amazement, I was met with blank stares. I actually had to draw the contactless logo   on the whiteboard so people could look at the cards they had in their wallets to see if they were contactless cardholders. Similar confusion exists among [...]