Credit Card Management: Maximizing Profitability in this Rapidly Changing Environment
Mercator Advisory Group delivers a proven program that allows portfolio managers to gauge issuer performance and make the changes needed to optimize profitability. Credit cards have long been recognized as the most profitable retail banking product in existence. But a number of forces—exogenous to the portfolio itself, or indeed part of the management of the portfolio—can impede that profitability. Mercator Advisory Group’s independent examination of our client’s operation will provide keen insights into how the credit card business runs and what might be done to make it more profitable and less risky. Some credit card issuers may leverage this methodology [...]