The Payroll Card Advantage: Strategic Opportunities for Financial Institutions
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On Wednesday, December 9, 2015 at 1 pm EST, Ben Jackson, Mercator Advisory Group Director of Prepaid Advisory Services and Hunter Wolfe, SVP of Cachet Financial Solutions, will host an informational hour long webinar discussing the recent Mercator/Cachet whitepaper “The Payroll Card Advantage: Strategic Opportunities for Financial Institutions”.
Prepaid cards are the fastest growing payment type, according to research from the Federal Reserve, and this understandably leads banks and credit unions to consider how they might enter this market. One segment that lends itself to developing this cardholder base for financial institutions is the payroll card segment. Banks and credit unions often have access to a cardholder base that they do not immediately recognize. In addition, payroll cards may offer a strategic tool that makes them profitable beyond a product line profit and loss statement.
This webinar will discuss how financial institutions can harness the power of the payroll cards to build their consumer and commercial business. Topics that will be covered include:
• How payroll cards benefit cardholders, institutions, and employers.
• Implementation considerations for financial institutions.
• Developing and evaluating a payroll card strategy – there is no one-size-fits-all strategy, but this webinar will help participants figure out where they fit in.