Webinars

The Important Role That Analytics Plays in Omnichannel Banking


Members of Mercator Advisory Group have access to the full library of recorded Webinars and the privilege of participating on all Mercator Advisory Group webinars free of charge.

Non-Members (FEE): A $250 is charged for non-members that register for each event. After registering for the event, Mercator Advisory Group will contact you to confirm your registration and process payment. We accept all major credit cards.

Media: Members of the press/media interested in participating in the teleconference can contact Karen Yetter at: media@mercatoradvisorygroup.com for media credentials for this online event.


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    This Webinar is available for purchase by non-members for $250

On Thursday, May 28, 2015 at 1 p.m. EST, Ed O'Brien, Director, Banking Channels Advisory Service, will host an informative hour-long webinar on the important role that analytics plays in omnichannel banking.

In this webinar, we will discuss how banks and credit unions are increasingly leveraging analytics to better understand customer wants and needs as they strive to offer an outstanding customer experience to their customers and members.

In this webinar, we will review the following topics:

  • The movement toward omnichannnel banking 

  • The critical role that data management, analytics, and enterprise marketing systems play in today’s banking environment 

  • The evolving role of branches 

  • The rise of digital banking