Social Networks and Consumer Payments: Disruptions Ahead! Or . . . The Games People Play

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 Worldwide, a significant group of innovators in the online and mobile payment solution communities are leveraging the concentration of consumers interacting within social networking sites, and taking aim, once again, at the market for "micropayments." Games designed for play in the social network ecosystems are driving sales of "virtual goods" at microprices, and games players are looking for convenient ways to facilitate very small purchases. The virtual goods market is expanding to encompass multiple types of digital goods, including digital publishing of text, images, software, and music. 
Join Patricia McGinnis, Director in Mercator Advisory Group's Banking Group, as she examines the rate of growth expected in the markets for digital goods, and the approaches of new payment facilitators, including Facebook and Paypal, intent on capturing critical mass in the online and mobile domain. She will also review the strategies of the alternative payment providers that ultimately may represent a threat to the existing revenue streams of traditional payment providers.