Social Networking Strategies - Innovation and Engagement Point to Clear Winners
Members of Mercator Advisory Group have access to the full library of recorded Webinars and the privilege of participating on all Mercator Advisory Group webinars free of charge.
Non-Members (FEE): A $1,000 is charged for non-members that register for each event. After registering for the event, Mercator Advisory Group will contact you to confirm your registration and process payment. We accept all major credit cards.
Media: Members of the press/media interested in participating in the teleconference can contact Karen Yetter at: email@example.com for media credentials for this online event.
This Webinar is available for purchase by non-members for $1,000
For banks and their customers, the Internet is fundamentally a passive channel - banks post information and customers go to those sites to check balances, perhaps to pay bills (through a third-party vendor) or to read about bank products.
Join Elizabeth Rowe, Director of Mercator Advisory Group's Banking Advisory Service as she offers an in-depth examination of the challenges and opportunities found in the deployment and optimization of social networking strategies across stakeholder cohorts.
"Social networking is an activity for banks and their customers - customers can talk to one another and to their banks which creates the potential for banks to participate in the deeper community relationships social networking users have with one another. That humanizing-by-association can exponentially deepen and enrich bank-customer relationships which can translate into increased customer and account retention rates and increased levels of cross-selling," Rowe comments.
Webinar Highlights Include:
Perspectives of the hardening consumer expectations around real-time interactions and transactions and how this applies to the Internet strategies of financial institutions.
A discussion on how the community banking industry has lost the mainstays of its profit generation and how the disintermediation seen with credit products (car loans, credit cards, etc.) is poised to happen with core deposit products marketed through social networking.
Identifying one of the fastest growing groups on social networking sites and the opportunity for banks to market to this segment.
How successfully marketing to communities-of-choice groups with shared values or identities) can result in members of that group actually seeking out a bank because it reflects their own values.
How consumers' are increasingly becoming comfortable using real dollars in virtual transactions and how this inevitable transition in payments will result in greater acceptance of virtual banking transactions.