Social Networking Strategies - Innovation and Engagement Point to Clear Winners
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For banks and their customers, the Internet is fundamentally a passive channel - banks post information and customers go to those sites to check balances, perhaps to pay bills (through a third-party vendor) or to read about bank products.
Join Elizabeth Rowe, Director of Mercator Advisory Group's Banking Advisory Service as she offers an in-depth examination of the challenges and opportunities found in the deployment and optimization of social networking strategies across stakeholder cohorts.
"Social networking is an activity for banks and their customers - customers can talk to one another and to their banks which creates the potential for banks to participate in the deeper community relationships social networking users have with one another. That humanizing-by-association can exponentially deepen and enrich bank-customer relationships which can translate into increased customer and account retention rates and increased levels of cross-selling," Rowe comments.
Webinar Highlights Include:
Perspectives of the hardening consumer expectations around real-time interactions and transactions and how this applies to the Internet strategies of financial institutions.
A discussion on how the community banking industry has lost the mainstays of its profit generation and how the disintermediation seen with credit products (car loans, credit cards, etc.) is poised to happen with core deposit products marketed through social networking.
Identifying one of the fastest growing groups on social networking sites and the opportunity for banks to market to this segment.
How successfully marketing to communities-of-choice groups with shared values or identities) can result in members of that group actually seeking out a bank because it reflects their own values.
How consumers' are increasingly becoming comfortable using real dollars in virtual transactions and how this inevitable transition in payments will result in greater acceptance of virtual banking transactions.