Webinars

Listening To Your Key Accounts: Measuring and Monitoring Customer Experience (CX)


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    This Webinar is available for purchase by non-members for $1,000

Measuring and monitoring the customer experience (CX) is important to any organization, and nowhere more important than in payments, where corporates have so much on the line. Among key accounts—those that represent the largest part of a business’s revenue—understanding the voice of the customer is vital.

Join Peter Reville, Director of the Primary Research Services for Mercator Advisory Group as he describes a “high touch” approach to assessing the needs of financial institutions’ and financial technology (fintech) firms’ most important customers by interviewing them and listening to them “in the wild.”