Developing a Mobile Payments Strategy: Prepaid Considerations for Merchants
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Changes in technology have done more than just alter the way people communicate. The growth of the Internet has changed the way people bank, shop, and plan travel, among other things. The advent of the smartphone put the power of the Internet into people’s hands, enabling them to be connected nearly everywhere they go. In addition, smartphones created a new channel – the mobile app – that allows retailers to put their stores into consumer’s pockets.
This webinar will discuss how retailers can harness the power of the channel that is now in 2/3rds of American’s pockets – the smartphone. Topics that will be covered include:
• The mobile payments landscape today – who the players are, and what’s happening today.
• The future possibilities enabled by mobile payments -- shoppers, retailers, and their partners all have expanded capabilities in a mobile world.
• Developing and evaluating a mobile strategy – there is no one-size-fits-all strategy, but this webinar will participants figure out where they fit in.
• Ben Jackson, Director, Prepaid Advisory Service, Mercator Advisory Group
• Gerry Gilbert, Vice President of Product, Cashstar