Developing Strategies for Today's Consumer Payment Preference

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In late 2008, the economy began having a significant impact on consumers??? perspective around payments and in 2009 consumers modified their behaviors and began better rationalizing their financial choices.


With minimal publicly available information reflecting current consumer payment preferences and experiences, Mercator Advisory Group launched its Primary Data Series, an ongoing survey-based data product that complements our analytic strategic reports, to address the needs of payment and banking professionals. PDS 2009 topics include Prepaid, Credit, Rewards & Loyalty, and Mobile & Security. 


Join Ken Paterson, VP for Research Operations at Mercator Advisory Group and the primary author of the reports in the Primary Data Series as he presents key highlights from the 2009 Primary Data Series and previews 2010 Primary Data Series topics. Due to the overwhelmingly positive response we received from PDS members, Mercator Advisory Group will double its research effort, conducting survey work for eight strategic research reports in 2010. Again, Mercator Advisory Group welcomes input from PDS members on the survey questions to be asked. 


Webinar topics include: 



Consumer specific experiences with credit card issuers: adverse actions, positive actions, household effects 


Changes in use of tender types 


Expected future behavior regarding credit usage 



Product purchase history Product uses 


Use for household budgeting ???GP and PL reload behavior 


Rewards & Loyalty 

Evaluation of most valuable program participation; cash back, points, merchandize discounts, etc.


Perception of earn rate


Perceptions of recent reward program changes


Mobile & Security

Ownership of mobile devices and payment plans 


Experience with text messaging and text alerts 


Appeal of mobile security and payment concepts 


The CustomerMonitor Survey Series is based on customized surveys with a nationally representative sample size fielded through panel companies) that are topical in nature focused on consumer attitudes and behaviors regarding payment and banking products and services. The surveys are designed with a business-centric approach to the most pertinent banking and payments issues. Mercator is able to leverage our relationships and deep industry knowledge to focus the questions on subjects of current interest to the payments and banking industries. *The 2009 Series was driven by a national sample size of 1,000, representative of the U.S. consumer population.