Webinars

Are You Ready for Mobile Account Opening?


Members of Mercator Advisory Group have access to the full library of recorded Webinars and the privilege of participating on all Mercator Advisory Group webinars free of charge.

Non-Members (FEE): A $250 is charged for non-members that register for each event. After registering for the event, Mercator Advisory Group will contact you to confirm your registration and process payment. We accept all major credit cards.

Media: Members of the press/media interested in participating in the teleconference can contact Karen Yetter at: media@mercatoradvisorygroup.com for media credentials for this online event.


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    This Webinar is available for purchase by non-members for $250

The ubiquity of Internet-connected mobile devices is reshaping the preferences and expectations of consumers when it comes to acquiring products and services—in every industry. The financial services industry is no exception. Banks, credit unions, and other financial institutions (FIs) are already starting to see decreases in account opening through traditional channels like the branch and online as mobile-focused customer acquisition strategies have begun to take off.

Join Alex Johnson, Director, Credit Advisory Service, on Thursday, February 25 at 1 p.m. EST, as he reviews the trends driving consumer demand for and FIs’ interest in mobile account opening (MAO) and outlines the challenges and potential solutions for enabling MAO for different financial products and customer use cases.

Key points of the webinar include:

  • An overview of the “buyer’s journey” for financial products and the impact that digital technologies have had on it.

  • Discussion of the challenges that financial institutions face in developing and deploying mobile account opening for customers.

  • Recommendations for financial institutions on redesigning the account opening process to fit on smartphones and tablets, with specific guidance on identifying and supporting different use cases.