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Customer Interaction
This Time It's Different: Why Banks and Credit Unions Can Finally Expect Fewer Branch Transactions
Posted:
October 18, 2012
Author:
Mercator Research
Abstract:
A frustration for retail banking institutions is that consumers continue to visit branch tellers for transactions they could easily perform through self-service channels. Past efforts at reducing such teller use have had mixed results, but recent advances in ATM design and mobile banking apps could prove more successful.
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