Incumbents in the payments industry are nervous. The combination of new technologies, particularly rich apps and mobile communication, coupled with the PCI mandate suggests tectonic shift is coming to the traditional payments value chain. No one knows if change will come in convenient baby steps or in a few major leaps but, with adoption cycles getting ever shorter, the sense of deja vu among those who have lived through the PC revolution and the Internet' global transformation is strengthening. Discussions with payments industry participants, across the entire ecosystem, tell few expect business as usual to last much longer.