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The Local ISO: Strategies for Hometown Merchant Services

While many larger providers have broadened their geographical focus as they have grown, smaller ISOs and Merchant Level Sales (MLS) agents are often limited by their local geographies. But this "limitation" is mostly just a perception of the hometown merchant service provider's position. In this viewpoint, Mercator presents strategic levers for "local" ISOs and MLSs, whose very locality is the differentiating advantage over larger industry players.

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