Prepaid

Real World Prepaid Cards Drive Virtual Goods Sales

May 13, 2011
Ben Jackson
Tim Sloane
The sale of plastic prepaid cards in brick and mortar stores has driven the growth of digital content sales. While companies are secretive about how much they sell, the evidence shows that business in cyberspace still depends on supplies from Earth.

You must be subscribed to Mercator's Prepaid service to download this viewpoint