Customer Interaction

Personalization 1.0: Have FIs’ Implementations Hit the Wall with Consumers?

Meeting customer expectations gets tougher for FIs in the digital age.

Feedback from recent surveys of U.S. consumers indicates that interest is waning in targeted offers from banks and credit unions. Customers’ disappointment with personalization extends to servicing performance as well. Are financial institutions being judged harshly against customer expectations?

You must be subscribed to Mercator's Customer Interaction service to download this viewpoint