Debit and Alternative Products

Is Zelle the De Facto P2P Solution in the U.S.?

Early Warning’s person-to-person platform, rebranded as Zelle, is gathering attention and customers.

With a growing list of banks and credit unions committing to integrating with Zelle for person-to-person money transfer, financial institutions are creating a dominant market solution. If a consistent user experience and a unifying brand are also part of the market rollout, a ubiquitous P2P solution may be in the making.

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