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Customer Interaction
Interest Rates May Be Rising, but Will Channel-Driven Consumer Behavior Depart from the Past?
Posted:
June 15, 2016
Author:
Mercator Research
Abstract:
It may be a mistake to assume “hot money” won’t get hotter in today’s online world.
Instant access to information coupled with online and mobile account opening could make depositors and borrowers react to rate changes more quickly than in the past. Will banks manage their rate setting differently if they do?
You must be subscribed to Mercator's Customer Interaction service to download this viewpoint
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