Customer Interaction

Interest Rates May Be Rising, but Will Channel-Driven Consumer Behavior Depart from the Past?

June 15, 2016
Mercator Research

It may be a mistake to assume “hot money” won’t get hotter in today’s online world.

Instant access to information coupled with online and mobile account opening could make depositors and borrowers react to rate changes more quickly than in the past. Will banks manage their rate setting differently if they do?

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