Credit

Goldman Sachs Credit Cards: A Golden Opportunity


Credit card market entry is just one piece of the strategy as the $974 billion asset investment bank enters U.S. retail banking.

Goldman Sachs is positioned for a 2019 entry into the credit card market. Established issuers should protect their customer base, accelerate their digital capabilities, and prepare for a well-funded, risk-tolerant competitor. This is not a bootstrapped fintech hoping to gain scale. It is Wall Street going Main Street. 

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