Customer Interaction

Gamification in Financial Institutions: Engaging and Educating Customers

December 29, 2017
Mercator Research

Establishing regular interaction between the customer and the financial institution promotes a relationship that works for both.

Engaging customers more frequently by using techniques found in mobile and online games will help banks, credit unions, and other financial institutions strengthen their relationships and offset the decline in engagement due to declining branch visits. Fortunately, financial institutions already have a head start through the points and cash back loyalty and reward programs they already offer on credit cards they issue.

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