Fiserv - Point of View: As Branch Traffic Declines, Data and Personalization will Drive Cross-Sales

As the popularity of Internet and mobile banking continues to grow, opportunities for in-branch sales conversations are at an all-time low. New cross-selling strategies are needed to help financial institutions replace that one-on-one interaction with customers. Deepening relationships with existing customers is the most efficient way to achieve growth, yet realizing the full potential of cross-selling has been difficult for most financial institutions. Although technology removed the personal contact between banks and their customers, it is also the very thing that can strengthen those relationships once again.

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