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Emerging Technologies
EMV in the USA
Posted:
August 09, 2011
Author:
Mercator Research
Abstract:
EMV is, at last, coming to the USA. The sitting duck in the global payments pond will become the more swan-like global security framework that will make counterfeit cards much harder to create. Visa's active encouragement of EMV contact and contactless terminal deployment lays the groundwork for the smartphone-based transaction world everyone's been hoping for. The magstripe is, at last, losing its role as the central payment origination method and headed, no doubt, for a long retirement in niche applications. It's time.
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