Emerging Technologies

EMV in the USA

August 09, 2011
Mercator Research
EMV is, at last, coming to the USA. The sitting duck in the global payments pond will become the more swan-like global security framework that will make counterfeit cards much harder to create. Visa's active encouragement of EMV contact and contactless terminal deployment lays the groundwork for the smartphone-based transaction world everyone's been hoping for. The magstripe is, at last, losing its role as the central payment origination method and headed, no doubt, for a long retirement in niche applications. It's time.

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