U.S. cardholders are confused about those new chip cards they got in the mail. A modest stream of EMV cards is making its way into U.S. cardholders' wallets. Cardholders may think that's great, but for all the wrong reasons. Issuers who are putting EMV cards in the mail to U.S. customers should not skimp on the instructions.
Report - Shopping Behavior, Channel Usage, and Loyalty: How Behavior Aligns with Experience