X
Become a Member
Login
A
dvisory
S
ervices
Commercial & Enterprise Payments
Credit
Debit & Alternative Products
Emerging Technologies
Global Payments (Lens)
Merchant Services
Prepaid
Full Research Library
C
onsulting
S
ervices
Overview
Representative Services
Our Model
P
rimary
D
ata
North American PaymentsInsights
European PaymentsInsights
Small Business PaymentsInsights
Buyer PaymentsInsights
N
ews
&
E
vents
Press Releases
Industry Events
Webinars
Press Room
Mercator Blog
A
bout
U
s
Our Mission
Our Team
Request A Briefing
Request A Speaker
Careers
PaymentsJournal
M
embership
Benefits & Overview
Why Mercator?
Advisory Services
Primary Data & Analytics
Consulting Services
Trusted Advisor to the
Global Payments Industry
Home
Join Mailing List
Contact Us
A
dvisory
S
ervices
Commercial & Enterprise Payments
Credit
Debit & Alternative Products
Emerging Technologies
Global Payments (Lens)
Merchant Services
Prepaid
Full Research Library
C
onsulting
S
ervices
Overview
Representative Services
Immediate Impact Projects
Our Model
P
rimary
D
ata
A
nd
A
nalytics
North American PaymentsInsights
European PaymentsInsights
Small Business PaymentsInsights
Buyer PaymentsInsights
N
ews
&
E
vents
Press Releases
Industry Events
Webinars
Press Room
Mercator Blog
A
bout
U
s
Our Mission
Our Team
Request A Briefing
Request A Speaker
Careers
PaymentsJournal
M
embership
Benefits & Overview
Why Mercator?
Advisory Services
Primary Data & Analytics
Consulting Services
Home
›
Primary Services
› Prepaid
Primary Services
Commercial & Enterprise Payments
Credit
Debit and Alternative Products
Emerging Technologies
Global Payments (Lens)
Merchant Services
Prepaid
Full Research Library
Prepaid
Bird-watching Reveals Only Part of the Sophisticated American Express Prepaid Plan
Posted:
October 29, 2013
Author:
Mercator Research
Abstract:
American Express realizes that prepaid cards are not solely for people without bank accounts, and has designed its prepaid strategy to engage multiple customer segments, including people who prefer debit cards.
You must be subscribed to Mercator's Prepaid service to download this viewpoint
Latest Research
2021 Outlook: Prepaid
Commercial Prepaid North America: Open-Loop Market Review and Forecast, 2019-2024
Government Issued Pre-paid Cards: Efficient Cash Access and Distribution
All Research