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Prepaid
Bird-watching Reveals Only Part of the Sophisticated American Express Prepaid Plan
Posted:
October 29, 2013
Author:
Mercator Research
Abstract:
American Express realizes that prepaid cards are not solely for people without bank accounts, and has designed its prepaid strategy to engage multiple customer segments, including people who prefer debit cards.
You must be subscribed to Mercator's Prepaid service to download this viewpoint
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