Merchant Services

Behaviors of Mobile-Enabled Consumers Complicate the Meaning of “Going to the Store”

When card-not-present makes the customer-not-present, what is the function of a store?

Consumers armed with smartphones first disrupted brick-and-mortar retail by comparison shopping while in-store. Now nearly 1 in 3 U.S. adults who comparison shop in-store end up purchasing elsewhere. Buy-online-pickup-in-store services shorten shoppers’ store visits to fleeting appearances. From electronic price tags to “dark stores,” retailers seek the right store capabilities to retain and serve their mobilized customers.

You must be subscribed to Mercator's Merchant Services service to download this viewpoint