The U.S. card industry sat up and took notice when American Express launched its Bluebird general purpose reloadable (GPR) prepaid card product in October 2012 with Wal-Mart Inc. as its strategic partner. This action signaled the card network's serious intentions to take its premium brand to the masses. So, what does Walmart want, and should debit issuers take a closer look?
COMPLIMENTARY FORESIGHTFintechs Now Can Apply for National Bank Charters: Update—Has the Train Stalled?
WEBINARCommercial and Enterprise Payments: Status on the 2017 Outlook and an Early View Forward