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A New Closed-Loop Map: How Groupon, LivingSocial, and Other Social Buying Sites Have Added New Landmarks to the Closed-Loop Landscape
Posted:
April 22, 2011
Author:
Mercator Research
Abstract:
The rise of social buying sites shows how technology can help manufacturers and merchants combine existing closed-loop devices in ways that can open up new channels and opportunities to win or reward customers.
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