The global and EFT debit networks are pulling out all the stops to protect, defend, and expand their respective market share.

Savvy merchants are deploying smart routing to reduce processing fees to maximum effect, and issuers are working to limit the negative impact of that action on their debit card income. Networks are deploying new products and creative pricing in the no man’s land between issuers and acquirers. And the overturn of the Durbin Amendment would turn the tide of the battle in an instant.