The Customer Merchant Experience Survey Series
The Customer Merchant Experience Survey Insight Reports
Participants in this project will receive the benefit of:
- Gaining deep insight into what affects the customer experience for consumers as they shop and pay
- Participating in the survey design and final questionnaire
- Expert data analysis and reporting
- Access to final crosstabs for internal analysis
Major Content Area Include:
SHOPPING: What are the best in breed shopping experiences? What affects shopping behaviors and preferences?
SHOPPER INTERFACES USED AND PREFERRED: What methods do consumers prefer for shopping? What affects the participation in loyalty programs? Which apps and websites are most engaging, and why?
PAYMENT EXPERIENCES AND PREFERENCES: What preferences do consumers have when it comes to POS, online, or in-app purchases? What effects are there at the POS or with the EMV user experience?
2018 Customer Merchant Experience Survey Report