Check. Check. Hello, is
this thing on?
This is my first time writing for this blog, and I have something
pretty big to share.
Times are changing and so are we.
The Mercator Primary Data Services research is getting bigger and better.
First of all, we are changing the names of our services. We felt as we expand our services and look to
provide even more insights for our clients a name change was in order. As such the following will be the new names
of our three focus areas:
CustomerMonitor Survey Series (CMSS)
Small Business Survey
Small Business PaymentsInsights
Customer Merchant Experience (CME)
We are also changing a few things to
the newly named PaymentsInsights. While
there will still be a Spring and Fall survey every year, we are upgrading the
Fall survey to gather more payments insights to better meet the ongoing needs
of our clients. We listened to our
clients and understood the need for deeper exploration of the payments
space. As such, we will be modifying the
Fall survey to include the following areas:
- Security, fraud, and privacy
- “Invisible” payments and
- New payment methods, disrupters,
- Bill pay
- Deeper exploration into consumer
and sentiments toward customer touchpoints
But wait. There’s
Both the Spring and Fall surveys will now include Canada along
with the US. This will be referred to as
the North American PaymentsInsights. The fall survey will expand our global reach
even further with the addition of the European PaymentsInsights. We will be including France,
Germany, Italy, the Netherlands, Spain, Sweden, and the United Kingdom. European
PaymentsInsights clients will be able to benchmark the United
States and/or Canada against this initial set of major European countries.
I am really happy about how we have expanded our
offering to our clients in both breadth and depth of the information we are
collecting and providing. Our team is
currently working on the revised Fall survey and, in a few weeks, subscribers
will be getting an email from me with a draft of the questionnaire and a
request for input.
Stay tuned and let me know if there are any questions.
Director of Primary Research Services
Mercator Advisory Group, Inc.