Mercator Blog

Tracking Down More Insight
Date: October 11, 2019
Peter Reville
Director, Primary Research Services

Check. Check.  Hello, is this thing on?

This is my first time writing for this blog, and I have something pretty big to share.

Times are changing and so are we.  The Mercator Primary Data Services research is getting bigger and better.

First of all, we are changing the names of our services.  We felt as we expand our services and look to provide even more insights for our clients a name change was in order.  As such the following will be the new names of our three focus areas:

From:

To:

CustomerMonitor Survey Series (CMSS)

PaymentsInsights

Small Business Survey

Small Business PaymentsInsights

Customer Merchant Experience (CME)

Buyer PaymentsInsights

We are also changing a few things to the newly named PaymentsInsights.  While there will still be a Spring and Fall survey every year, we are upgrading the Fall survey to gather more payments insights to better meet the ongoing needs of our clients.  We listened to our clients and understood the need for deeper exploration of the payments space.  As such, we will be modifying the Fall survey to include the following areas:

  • Security, fraud, and privacy
  • “Invisible” payments and subscription services
  • New payment methods, disrupters, and innovators
  • Bill pay
  • Deeper exploration into consumer attitudes

Salience and sentiments toward customer touchpoints

But wait.  There’s more. 

Both the Spring and Fall surveys will now include Canada along with the US.  This will be referred to as the North American PaymentsInsights.  The fall survey will expand our global reach even further with the addition of the European PaymentsInsights.  We will be including France, Germany, Italy, the Netherlands, Spain, Sweden, and the United Kingdom. European PaymentsInsights clients will be able to benchmark the United States and/or Canada against this initial set of major European countries.

I am really happy about how we have expanded our offering to our clients in both breadth and depth of the information we are collecting and providing.  Our team is currently working on the revised Fall survey and, in a few weeks, subscribers will be getting an email from me with a draft of the questionnaire and a request for input. 

Stay tuned and let me know if there are any questions.

Cheers,

Pete 

Peter Reville
Director of Primary Research Services
Mercator Advisory Group, Inc.
781.419.1728
preville@mercatoradvisorygroup.com