Wincor World 2014: Enhancing Consumer and Merchant Experiences Through New Technology
Date: February 3, 2014
In mid-January, Mercator Advisory Group sent two representatives to Wincor World 2014, a biennial event that draws more than 7,000 visitors from 90 countries. A wide range of executives, product managers, marketing analysts, and IT experts from across the merchant and financial services industries attended to find out about the latest ATM/banking and retail point-of-sale (POS) solutions through more than 500 exhibits and in 50 specialist presentations from Wincor Nixdorf and 46 partner exhibitors. The event was held in the A2 Forum in Rheda-Wiedenbrück, Germany not far from Wincor Nixdorf’s head office in Paderborn. Representing Mercator Advisory Group were Pradeep Moudgal, Director of Emerging Technologies Advisory Service, and Tristan Hugo-Webb, Associate Director of International Advisory Service, who is based in London.
The focus of the show was on innovative hardware, software, and services that enable banks and retailers to do business in a customer-oriented and efficient way as well as on ideas for tomorrow’s bank branches and retail stores. One of the key areas on display was the processing of cashless and mobile transactions. There was a lot of interest in innovative software solutions that allow customers to carry out their transactions via smartphone or tablet computer, such as cash withdrawals from ATMs using a smartphone. What is more, it was demonstrated that cutting-edge software can help retailers combine the shopping experience of a retail outlet with the online world. Wincor Nixdorf also premiered a marketplace for Android-based apps that enables retailers to handle sales and payment processes online.
Furthermore, the company presented new service options that enable banks to enhance the experience they create for their customers. Sample applications revealed how the range of self-service options can be expanded when staff use video or tablet computers to help clients with certain transactions. The organizers also recorded a high level of interest in Wincor Nixdorf’s new omnicommerce capabilities such as mobile POS, a new tablet solution for retail applications that can be deployed as a fully functional stationary checkout or for mobile payments, when advising customers on the shop floor, carrying out administrative tasks, or doing inventory. In addition a new form factor using smart watch technology was demonstrated for use both from a banking and retail POS perspective.
Overall, Wincor World 2014 highlighted how the lines between retail and banking in the digital age continue to blur. The cutting-edge products demonstrated by Wincor Nixdorf at the event are or will significantly contribute to the improving the consumer’s 21st century shopping and banking experiences.