Why small business Saturday is not just a marketing gimmick

https://www.washingtonpost.com/news/on-small-business/wp/2016/11/25/why-small-business-saturday-is-not-just-a-marketing-gimmick/?utm_term=.9c3365d18e9f The Washington Post /uploadedImages/Press_Citations/3_the washington post.jpg?n=3601