Small Business Payments Survey Series

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Small Business Payments and Banking Survey Insight Reports

U.S. small businesses are often heralded as the engines of job creation and entrepreneurial activity. Yet, small businesses are frequently the orphan business line in many financial institutions and payment providers, under-appreciated and poorly served. Mercator Advisory Group’s 2016 Small Business Payments and Banking Survey provides data and expert analysis on the small business payments and banking market in the United States through a series of three Insight Reports. This comprehensive survey was conducted among decision makers at U.S. small businesses with revenues of between $500K and $5MM per year. 

These reports offer the benefits of:

  • Gaining deep insight into a core segment of the 28 million small businesses with under 100 employees in the U.S., a segment that represents a major opportunity for payments and financial services firms.
  • Expert data analysis and reporting
  • Access to final crosstabs for internal analysis

 Major Content Area Include:

PAYMENT ACCEPTANCE SERVICES: What services are used today and where do future interests lie? What are the main buying criteria? How do mobile payments fit in the picture? To what extent are omnicommerce capabilities relevant to these firms?  

B2B PAYMENTS: Are new payment types dislodging traditional check-based services? How persistent is the use of personal payment products and accounts? What features of business credit cards are valued most highly? 

DEPOSITORY AND LOAN SERVICES: What is the overlap with payment services? Are alternative lenders making any headway? Which segments are using remote delivery channels? 

BUSINESS OUTLOOK AND DEMOGRAPHICS: Where is today’s business sentiment? How does this vary by segment? How does this vary by product user segment? 

 Deliverables Include:

  • 3 small business payments and banking insight reports.
  • Cross-tabulation reports to provide segment differentiation on each survey question.
  • PowerPoint slides to facilitate copyrighted use in client presentations or white papers.
  • Support of ad hoc data queries.

Based on:

  • Companies with annual revenues of $500k to $5MM that accept card payments
  • Target respondent: owner, CEO, or manager responsible for selecting payments and/or banking providers
  • Online panel questionnaire of 20-25 minutes length
  •  Total N of 1,600 responses
  • Quota of 500 responses from$2 - 5 MM firms