Prepaid represents the fastest growing segment of card-based payments, supporting numerous vertical markets. Mercator Advisory Group is recognized as an industry thought leader that has established itself as a vital partner to prepaid stakeholders who leverage our expertise to assess market positioning and enhance their comprehension and strategies, thereby enabling them to better manage their engagement in the prepaid market space.
The Prepaid Advisory Service (PAS) researches 27 different prepaid market segments, which include solutions that are implemented on branded card networks, closed-loop networks, and the electronic benefits transfer (EBT). Benchmarks measuring the growth of all 27 market segments have been performed annually since 2003, revealing the rapid expansion of network-branded solutions into several segments, such as Incentives.
Principal Focus Areas and Research