Mercator Advisory Group’s Customer Interaction Advisory Service concentrates on the variety of contact instances financial institutions, merchants, and solution providers cultivate with their clients. We explore how delivery strategies, marketing, operational processes and technological innovations combine to create enhanced customer experiences, drive improvements in financial instrument capabilities and expand revenue growth opportunities.
Our research focuses on the use of traditional and next-generation financial service delivery channels to serve existing customers and onboard prospective customers with payment products, lending, deposit accounts, consumer credit, financial wellness services, and data security services.
Understanding the wide scope of challenges presented to market participants, we provide strategic guidance leveraging our practical understanding of payments and financial services, and continuous review of product-centric and service-oriented approaches.
Principal Focus Areas and Research