Mercator Advisory Group’s Banking Channels Advisory Service focuses on bank/customer interactions, exploring how delivery strategies, marketing, operational processes, and technologies enhance the customer experience, improve channel efficiencies, and increase revenue, while offering them cost-savings opportunities.
Our research spotlights the leveraging of channels to attract and serve customers for specific products, including core and rate sensitive deposits, payments, wealth management services, consumer credit, and lending. Our strategic view is grounded in deep and practical understanding and continuous analysis of customer product and process needs, selection drivers, and retention challenges.
We examine how economic, societal, and generational changes affect consumption of financial services products. We also provide advice on how best uses of increasingly sophisticated and omnipresent technology meet the diverse and rapidly changing needs of retail banking customers and create value for them.
Principal Focus Areas and Research