Banking Channels

  • Latest Mercator Research

    Reaching Potential Wealth Management Customers Across the Wealth Spectrum

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  • Latest Mercator Research

    Branch Design Developments in an Omnichannel World

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  • Latest Mercator Research

    Interest Rates May Be Rising, but Will Channel-Driven Consumer Behavior Depart from the Past?

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  • Latest Mercator Research

    Systems Monitoring: A Key Component of Omnichannel Banking

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  • Latest Mercator Research

    Direct Banks and Servicing Costs

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Service Description

Mercator Advisory Group’s Banking Channels Advisory Service focuses on bank/customer interactions, exploring how delivery strategies, marketing, operational processes, and technologies enhance the customer experience, improve channel efficiencies, and increase revenue, while offering them cost-savings opportunities.

Our research spotlights the leveraging of channels to attract and serve customers for specific products, including core and rate sensitive deposits, payments, wealth management services, consumer credit, and lending. Our strategic view is grounded in deep and practical understanding and continuous analysis of customer product and process needs, selection drivers, and retention challenges.

We examine how economic, societal, and generational changes affect consumption of financial services products. We also provide advice on how best uses of increasingly sophisticated and omnipresent technology meet the diverse and rapidly changing needs of retail banking customers and create value for them.

Banking Channels Mailing List


Principal Focus Areas and Research

Full-Service

Marketing, Analytics, And Banking Profitability

Multi & Omni Channel Business Strategies

Self-Service

Understanding the Retail Banking Customer