Order Form

    This individual Report US Private Label and Store Credit Card Market Update is available for purchase. This Report is available to members of Mercator Advisory Group’s Credit Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Report purchases is $2950 per document. 


    Use the form below to request this individual Report purchase or

    Click here for a fax-back order form




US Private Label and Store Credit Card Market Update

Boston, MA
September 2005

U.S. Private Label and Store Credit Card Market Update  


The U.S. store credit card market has changed dramatically, especially over the past few years.  A large number of retailers got out of the credit card issuing business by selling their store credit card portfolios and outsourcing their card operations to private label credit card issuers.  This resulted in a major shift in the ownership of U.S. store credit card receivables.  As of year-end 2004, U.S. private label credit card issuers' share of the store credit card market receivables was 85% versus the 45% share in 1999. 

The trend did not end in 2004.  Most recently Federated and Bon-Ton stores announced that they have agreed to sell their store credit card portfolios.  By the end of 2006, when the conversion of these portfolios are completed, private label credit card issuers will increase their market share to more than 92% (based on 2004 figures. 

"Private label credit issuers continue to signal the market that they are willing to buy more store card portfolios as they become available", comments Evren Bayri, Director for Mercator Advisory Group's Credit Advisory Service.  "This is good for growing through acquisitions but as a next step, private label issuers and retailers need to find ways to generate organic growth.  Using an innovative approach to co-branding such as the Starbucks Duetto Card or the Wal-Mart Discover could be a solution." 

This report provides an update on the U.S. store credit card market; it explains how the market has evolved into its current state, it looks at market trends and store credit card statistics.  It also covers industry players and their current initiatives, and provides an analysis for the future direction of the industry.

The report contains 24 pages and 16 exhibits.

Members of Mercator Advisory Group have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.  Please visit us online at

For more information call Mercator Advisory Group's main line: 781-419-1700 or send email to