This individual Report US Mobile Banking: Sedate Growth, Disruptive Potential is available for purchase. This Report is available to members of Mercator Advisory Group’s Customer Interaction Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).
While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.
Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.
The price for individual Report purchases is $2450 per document.
Use the form below to request this individual Report purchase orClick here for a fax-back order form
US Mobile Banking: Sedate Growth, Disruptive Potential
NEW RESEARCH REPORT BY MERCATOR ADVISORY GROUP
Mercator Advisory Group is pleased to announce the release of its latest report, "US Mobile Banking: Sedate Growth, Disruptive Potential.
Mobile banking will be a disruptive force for smart FIs willing to tailor their message to specific demographics. Otherwise, mobile banking is in danger of becoming "yet another" convenience feature leaving the broad flank of the FI community exposed to more nimble players wielding mobile-enabled alternatives. A mobile-enabled decoupled platform is just one possibility.
For C-level and operational leadership at large retail banks, credit unions and community banks, this new report examines the US deployment of mobile banking and finds a steady yet uneven growth path with financial institutions taking a range of deployment options and marketing approaches.
Among the report's findings is the lack of demographic and solutions focus among even some of the most aggressive proponents of mobile banking. This diffuse consumer education and marketing leaves enormous opportunity to FIs and other competitors willing to put some "wood behind the arrow" of their mobile marketing initiatives.
Despite the current state of marketing, the report includes a strong growth forecast through 2011.
The report concludes with a discussion of mobile banking as training wheels for consumers of mobile financial services and mobile payments.
Highlights from this report include:
- Across the FI landscape, mobile banking deployment is proceeding unevenly. Just 17% of the largest banks have deployed and 0% of the largest community banks. On the other hand, 23% of the largest credit unions now have m-banking solutions in place.
- Steady growth in mobile banking users is forecast, from 2 million in 2007 to 33.1 million by 2012.
- FI marketing and consumer education will be determinants of mobile banking success. Uneven efforts to date speak to uncertainty around the business case and competing internal priorities.
- Mobile banking technology providers have lowered the bar through pricing at the low end and straightforward technical integration.
"M-banking has the potential, unlike many other channels, to be disruptive, capable of driving market share not only in youth markets, but also among small business owners, senior corporate banking customers in treasury-related roles and even the under-banked," comments George Peabody, Director of Mercator Advisory Group's Emerging Technologies Advisory Service. "That potential is unrealized and is waiting for smart FIs to capitalize on it."
Companies mentioned in the report include ACI Worldwide, Bank of America, Citi, Chase, CheckFree, First Data, Google, ING, PSCU, S1, Wells Fargo, BB&T, PayPal, mFoundry, ClairMail, Firethorn, Fronde, Fundamo, Macallan, Postilion, Monitise Americas, MShift, SRM Technologies, Yodlee, BART, Jack in the Box, Spring, SK Telecom, Verizon, and AT&T.
One of the 6 Figures included in this report
The report is 24 pages long and contains 6 exhibits and 1 table.
Other recent research from Emerging Technologies:
Members of Mercator Advisory Group have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.
Please visit us online at http://www.mercatoradvisorygroup.com/.
For more information call Mercator Advisory Group's main line: 781-419-1700 or send email to email@example.com.