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Top 50 Financial Institutions' Debit Rewards and Loyalty: 2012 Annual Review


Top 50 Retail Financial Institutions' Debit Card Rewards and Loyalty: 2012 Annual Review

New report from Mercator Advisory Group examines the debit card rewards programs of the top 50 banks and credit unions

Boston, MA - January 28, 2013 - In Top 50 Retail Financial Institutions' Debit Rewards and Loyalty: 2012 Annual Review, Mercator Advisory Group provides its annual examination of changes in the rewards and loyalty programs of the leading U.S. debit card issuers. This year the programs for banks and credit unions were examined, looking at the top 25 in each category based on asset size.

In 2012, we continued to see the proliferation of merchant-funded programs across the survey constituency, which tended to flatten the landscape. There were fewer branded programs as a result, making those that remained stand out more among their peers.

"We look to 2013 as having the potential to be a turning point in the offers market as consumers will be looking for better ways to strategically leverage the multitude of offers thrown at them on any given day. This presents the potential for financial institutions to step in as loyalty aggregators, not just offer providers, creating services around individual rewards program management," says Patricia Hewitt, director, Debit Advisory Service and the author of this report.

Highlights of this report include:

- A discussion of the modifications, additions, and strategies of leading debit card issuers

- Analysis of the primary market drivers affecting loyalty strategies in the industry including mobile applications and international variations

- Notable changes in programs from 2011

- A detailed matrix of the top 25 retail banks' and top 25 credit unions' debit card issuers' rewards and loyalty programs (including characteristics and qualifications for participation and network brand)

This report is 20 pages long and has five exhibits and two appendixes'.

Companies mentioned in this report include: Bank of America, U.S. Bank, Wells Fargo, JPMorgan Chase, PNC Bank, Fifth Third Bancorp, Citizens Bank, Visa, MasterCard, Navy Federal Credit Union, Zions Bank, Neiman Marcus, Verizon, AT&T, and The Golden 1 Credit Union.

Members of Mercator Advisory Group???s Debit Advisory Service have access to this report as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits.

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For more information and media inquiries, please call Mercator Advisory Group's main line: (781) 419-1700, send e-mail to

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