Smartphone ownership has reached a tipping point in the United States, and two-thirds of financial institution’s banking customers now own some form of a smartphone. Consequently, mobile banking has become popular. With the consequent convergence of the online and mobile banking channels under way, the era of digital banking, which includes the best of both channels, has arrived. Banking customers now have a wide variety of choices as to how, when, and where to bank, including ways to access their accounts via computer, mobile phone, or tablet.
In this report, The State of Digital Banking in 2015, Mercator Advisory Group reviews how digital banking is blossoming into a robust, full-featured suite of solutions across various deployment options, from computers to smartphones to tablets.
“Households are using a wide variety of devices when banking, from computers to smartphones to phablets and tablets, depending on preference and the types of transaction or interaction desired,” comments Ed O’Brien, director of Mercator Advisory Group’s Banking Channels Advisory Service and author of the report.
This research report is 21 pages long and has 11 exhibits.
Companies mentioned in this report include ACI Worldwide, Alkami, Ally Bank, BBVA, BMO Harris Bank, Capital One 360, D+H, Discover, Envestnet, Euronet, FIS, Fiserv, GoBank, Malauzai, Meniga, Monitise, USAA, and Wintrust Financial.
Highlights of this report include:
in the online and mobile banking channels over the past five years
overview of the evolving digital banking market
Advisory Group’s CustomerMonitor 2014 survey statistics on U.S. consumers’
ownership and use of smartphones and tablets
importance of the customer experience in developing digital products and
value of digital personal financial management (PFM) tools to financial
banking and the direct bank concept
of digital banking vendors and products