on its prepaid benchmarking work in the United States, Mercator Advisory Group
has turned its sights north to look at the size of the open-loop prepaid market
in Canada. The results are documented in this research report, The Canadian Open-Loop Prepaid Market: 2015.
worked with the Canadian Prepaid Providers Organization to develop a survey,
create a taxonomy of the Canadian open-loop prepaid market, and identify the
key players. The information gathered was used to create an estimate of the
total market size and for those segments where respondent confidentiality could
be guaranteed. While the market is smaller than the U.S., as would be expected,
the information gathered suggests that it still holds opportunities.
“The open-loop prepaid market still has plenty of room
to grow in Canada, but providers will need to tailor their products to fill the
right needs in the market,” commented Ben Jackson, Director, Prepaid Advisory Service.
report contains 17 pages and 11 exhibits.