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    This individual Report Sizing Canada's Growing Card Market is available for purchase. This Report is available to members of Mercator Advisory Group’s Global Payments Advisory Service. Please be advised that this Report is normally part of a research and advisory service that provides ongoing support throughout the year. As such, this Report contains significant depth of content that is selected for its strategic importance to our members. (For a description of these services, see our Advisory Services section).

    While the Report represents significant analyst time invested, there is no means of our ascertaining if it will fully meet your specific intended purposes. Typically, these Reports form the basis for future discussions with our clients where we are able to fine-tune additional information that we have gathered in the construction of the series of Reports (or locate new information rapidly due to our exclusive focus on gathering information in the payments industry) for specific member needs.

    Unfortunately, in fairness to our paying members, we are not able to offer this level of support for a single Report purchase. We will, however, credit any Research Document purchase against the future purchase price of the service should you become a member within 30 days of purchasing the document.

    The price for individual Report purchases is $2450 per document. 


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Sizing Canada's Growing Card Market

Boston, MA
July 2007

Sizing Canada's Growing Card Market


Bordering the world's largest general purpose card market, the Canadian card industry is increasingly vibrant and diverse. Since their introduction, credit and debit cards have become the preferred methods of payment for many Canadian consumers. Canadians are amongst the most frequent general purpose card users in the world. There were more than 101 million cards in circulation across the country in 2006. Canada's card market continues to grow, with consumers and merchants seeking new payment products that offer more efficient and secure ways to make transactions, encompassing new technologies and service features.

The report is 24 pages long and contains 13 exhibits

"Canadian consumers are highly educated and technologically savvy. They love using their debit and credit cards, and are constantly seeking new and innovative ways to meet their various payment needs, faster and more conveniently," notes Elisa Athonvarangkul, Analyst, International Advisory Service. "As a result, the card market in Canada is poised to enjoy continued growth, and will undoubtedly offer an even greater variety of payment products and services to its customers."

The most recent report from Mercator's International Advisory Service provides an update of Canada's general-purpose card market. The report presents an overview of the current state of the Canadian payment card market, an analysis of recent market trends and metrics, a discussion of EMV compliance, and a review of contactless payment and new products and reward programs.

Members of Mercator Advisory Group have access to these reports as well as the upcoming research for the year ahead, presentations, analyst access and other membership benefits. Please visit us online at

For more information call Mercator Advisory Group's main line: 781-419-1700 or send email to